In a world infatuated with DIY projects, it can be tempting to tackle your social media strategy on your own. This, of course, could help or hurt your business, depending on your level of knowledge in social media. And, while it is true that many facets of social media are so easy a caveman could do it, that doesn’t mean you and your business don’t deserve something more.
The truth is, that you work hard to operate your business efficiently. Just like your accounting, your online presence deserves to be handled with care, consideration, and deep understanding. From eye-catching social media graphics to thoughtful copywriting and even the intricate universe of web development, your business deserves a team of skilled, creative individuals to take your ideas and transform them into a cohesive digital marketing strategy designed with your business’s growth in mind.
Here are a few ways a creative team can help your online presence.
Social Media
You’ve heard it takes a village to raise a child, but did you know it can also takes a village to manage your social media? Whether you are an ambitious business owner or a busy marketing manager bravely juggling it all, social media marketing can be a full-time job in its own right. This is why enlisting the help of a digital marketing team can be a great move for your business’s efficiency…and your sanity. At the very least you’ll want a team with a professional graphic designer, copywriter, videographer, and a paid ad strategist who can tie it all together. What’s more, a social media team comprised of locals can help you navigate your area’s social media audience with expert precision, targeting users most likely to see your ad and embark on the customer journey.
Videography
When it comes to your business, the customer experience is a large part of your story. It may come as no surprise then that video is, hands down, the best way to tell your brand’s story and connect with your audience. A local videographer with whom you form a close relationship can do wondrous things for your brand’s story telling, getting to know the ins and outs of your business and conveying this in a way that resonates with your target customer. Community events, special promotions, brand storytelling, charitable work, or even your everyday interactions with happy customers are all things a local videographer can professionally capture.
Graphic Design
Whether you’re promoting a new product, offer, or are simply hoping to establish firm branding and recognition of your brand, a graphic designer can help your vision come to life on social media and on various platforms across the web. Talented graphic designers can do many things, from creating professional, eye-catching flyers to designing logos and custom assets for video animations. All of these have the potential to skyrocket your marketing efforts. And, while you can certainly take the DIY route and learn graphic design on your own with the help of incredible tools like Canva, you’ll be taking precious time away from your everyday workload — time you may not be able to spare when you have growth in mind.
Web Development
The process of developing a highly functional, user-friendly website is often a complex one that can require specific knowledge, skill, and long hours. You’ll likely undergo a process of trial and error during this period, and communication will be key. This is where a local web developer shines. A local agency with an in-house developer will help you build your brand’s web presence to your exact specifications, customizing your online identity to connect with your local audience. This enables a superb-quality web presence you can be proud of and one that will serve as a strong foundation for the future of your business online.
With a combined 30 years of experience in marketing, the team at Triggers Media is well-versed in digital strategy. Let’s work together to launch your marketing to new heights.
