There is a parable I think about all the time. When elephants are young, a trainer ties them to a small stake with a thin rope. As babies they pull, they struggle, and they cannot break free. Eventually they stop trying. Years later they grow into animals strong enough to rip that stake out of the ground without effort. But they never test it. They already decided the rope is stronger than they are.
They are not held back by the rope. They are held back by what they believe about the rope.
Most business owners think their limit with AI is technical skill. It is not. It is imagination.
When I started using AI, I stayed in a tight lane. Marketing questions. Economic development questions. Things tied to my title. That felt responsible. It was also small.
The rope snapped the day I was stuck on something I had no business solving. My mom runs an educational consulting company, and she had a data mess in Google Sheets. Nested if-this-then-that logic, color coding across tabs, everything needing to roll up into one master view. It felt technical. It felt like a job for someone I would have to pay.
I remember thinking, if only I knew someone who could code this.
Then it clicked. I do. I know AI.
So I asked it to walk me through it. Write the formulas. Explain why they worked. Adjust when I needed something different. Two hours of focused work and it was done. Then I pushed further and had it write simple instructions so her team could copy the formulas into cells without understanding the mechanics. That one experiment saved close to forty hours of manual work.
Not because I became a developer. Because I stopped pretending the rope was real.
Right now most companies use AI for small things. Cleaning up emails. Fixing grammar. Quick outlines. That is fine. It is also baby elephant thinking. The shift happens when you ask it to help you borrow a skill your business does not have on payroll. Building the report you have avoided for years. Understanding a contract before you sign it. Standing up the simple tool you assumed you had to buy.
AI is not perfect. It makes mistakes. You still have to think. But it is far more capable than the invisible rule in most owners' heads about what they are allowed to ask it.
If you are stuck and your first instinct is that is not us, we do not do that, pause. The rope is not tied to your company. It is tied to your imagination.
This week, point AI at one problem you have been outsourcing or avoiding. Something that feels slightly outside your lane. You might be surprised how loose that stake actually is.
Originally published on Daniel Rivera's Substack and at danielgrivera.com.
